Pricing

Pricing Without Guesswork

Start with value tiers and real customer interviews before chasing spreadsheet precision.

April 12, 2026 • 1 min read

Early pricing feels like guessing because it often is. But you can structure the guess.

I start with three tiers tied to outcomes, not features:

• Starter: solve one urgent problem
• Growth: save serious time
• Pro: unlock leverage and collaboration

Then I run five sales calls and ask two direct questions:

1. At what price would this feel expensive but worth it?
2. At what price would you hesitate enough to postpone buying?

Those answers beat internal debate every time.