Marketing
Why Most Landing Pages Underperform
If visitors cannot explain your value in one sentence, your page is not ready.
1 min read
I used to think underperforming pages needed better UI. Most of the time they needed better language.
A strong landing page answers three questions immediately:
- Who is this for?
- What painful problem does it solve?
- Why is this better than doing nothing?
Before tweaking layouts, rewrite the hero, subhead, and first call-to-action. If clarity improves, conversion usually follows.